During the heyday of blogging in the early 2010s, he became famous by blogging while visiting famous restaurants abroad.
At the time, many bloggers commented that the blogger was a true gourmet.
Based on the blogger’s influence and recognition, he developed a friendship with Shinsegae Jeong Yong-jin (the correct answer to Uncle Bean) and was recruited to Shinsegae in 2011.
In parallel with my blogging activities, I participated in restaurant businesses such as Devil’s Door and Famier Station.
In 2018, he was appointed as the general manager of Shinsegae’s ambitious project, L’Escape Hotel.
Hotel L’Escape attracted a lot of attention, including the opening of La Manse Crete by chef Jong-won Son, who is now famous.
This hotel claimed to be a European-style high-end hotel that had never existed in Korea before.
Although it garnered a flash of interest in the early days of its opening, it continued to record losses, and gave up on the hotel business, which it had planned to create as its own brand, and joined hands with Marriott Hotels to begin renovation.
And Beomsu Kim was replaced six months after becoming general manager.
At the time, L’Escape Hotel’s room occupancy rate was in the 20-30% range, compared to the 70-80% range at Novotel Ambassador, which opened at a similar time.
In addition, he resigned after various issues were covered in the news, such as hiring foreign bartenders who did not have work visas, and using cutlery purchased directly at the hotel without customs clearance for imports.
According to Khadera, there is a story that the general manager, a former gourmet blogger with no hotel experience, was told to do this and that, and the frustrated employees stabbed him.
Anyway, from then on, this person worked at Shinsegae without any problems, including in the marketing team at SSG.com and Starbucks.
Chairman Jeong Yong-jin’s mercenary skills in hiring people through personal relationships are truly amazing.
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