Call of Duty 50% discount just one month after launch

Call of Duty: Black Ops 7 is discounted 50% to $35 at GameStop [GME -2.93%] just a month after its release, a drastic price cut that’s highly unusual for a title in a major franchise.

The game received a “mostly negative” rating on Steam with only 42% positive reviews, and a 1.7 user score on Metacritic, the lowest in the series’ history, with players criticizing the campaign, AI-generated assets, and technical issues.

Activision announced it would halt the back-to-back releases of Modern Warfare and Black Ops to allow future titles to stand out, with physical sales down 61% compared to their predecessors and their availability on Xbox Game Pass [MSFT -1.02%] reducing retail demand.