image text translation
CCN
As Smart Soon becomes more popular, more and more audiences are visiting theaters.
It’s decreasing.
Is the theater business now doomed?
a theater; Please come summer
movie theater fanfare
5 thousand won
Hwalin
Yeah, no, if I get the chance, I’ll do it a lot.
That’s what they say in Beggle.
There is a reason for the price guide.
image text translation
Buddy power is 3y1 unlike Lasuns.
‘Please come summer
iron content
That’s it
movie theater
‘I tried it, but even if the theaters die two or three times by lowering their prices, I can’t save the movie theater.’
Because that was the only conclusion.
That’s a 6,000 won discount, but considering Culture Day and telecommunication company benefits, the actual discount rate is more than 50%.
Even if you estimate it as conservatively as possible, 30 to 40 percent is included.
This year’s box office hit is still around 5 million.
Even if we bring in the most favorable figures, customers will only come if there is a discount of 6,000 won, but it is simply impossible for the theater to accept that level of discount.
image text translation
seed a
Let’s get a 6,000 won discount on movie tickets:
July hand day
Distribution of 60 won discount coupons for movies
Function available until September 2nd
Government budget investment of 27.1 billion won
10 days after distribution of discount coupon
(224 7.26~8
4 compared to 2025 7.25 ~8 3)
8.9961
11.5961
gallery
sales
[Data | Korean Film Council]
@uh
‘Print mother ticket
target
purchase
‘
‘
Superpower <
without
In other words, if you want to increase sales by 10% for 10 days, give a discount of 30% or more! The story is that it is realistically impossible.
In fact, considering that the current theater admission price (actual admission price) is below 10,000 won, not 15,000 won, it is a discount of more than 50 percent.
Isn’t there a better figure in the long run? Even so, the maximum box office hit is 5 million by 2025!
The result that both those in authority and the film industry wanted was ‘Let’s use this to stimulate the number of people visiting movie theaters in the long term,’ but the conclusion was that there was no choice.
In fact, this year’s Chuseok movie theaters were restored to their original state like a knife, with only around 2 million people watching.
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In the end, maintaining the price reduction at that level means,
From the movie theater’s point of view, it means that instead of dying slowly and slowly (by one’s own means), one should immediately get a knife and cut off an artery in the neck, and do the latter.
In the first place, that discount was possible thanks to government support, and it was impossible to maintain that discount rate for a long period of time even in the pre-corona era when theaters were at their peak.
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That discount is a short-term pee-pee. It would be better to revive the completely broken film investment and production system and produce good films.
According to a survey, many people say that they do not go to movies because there are no good movies before the price.
No, but how can you get investment to make a good movie if people don’t watch it?
Due to discounts from telecommunication companies, the actual price per customer is below 10,000 won. Even if you have 15,000 won, no one will see you in the first place.
There’s a lot of talk about these guys being self-employed by playing with prices in the first place, etc.
What is certain is that realistically, it is not feasible for movie theaters to lower prices to attract people.
I’m already dying, so even a discount of 1,000 won or 2,000 won would be too much, and if it gets down to 1,000 won, who will come?
I guess I’ll just die like that.