What are Korean cosmetics? Olive Young’s growth rate is amazing ㄷㄷㄷ;;;

Allyoung’s sales last year were 4.8 trillion won, but in the first half of this year alone, they recorded 2.7 trillion won.

Two years ago, Olive Young was the first company to achieve KRW 3 trillion in sales.

The growth speed is amazing.

They say they are still anxious and continue to invest and market aggressively.

It looks like Olive Young isn’t the only one spending money.

From Musinsa to Coupang or Korea’s top two convenience stores (cu.gs)

Hundreds of companies selling cosmetics both online and offline are recording record-breaking performance.

It’s an environment where you can’t feel safe.

It certainly seems like the Korean cosmetics industry is in a really good position.

If they had continued to target the high-end market in a half-hearted manner, everything would have gone out of business.

Anyway, Western European high-end brands are dominating the market.

Western European brands can never be surpassed.

Avoid competition with high-end cosmetics brands from the UK, France, and Germany.

I think it was a really good choice to take a popular position, dominate the market, and spend money.

I wish they continued to push for luxury like Japan or China, without knowing the topic.

I think Korean cosmetics have also collapsed.

I heard that in the first half of this year, Korean cosmetics exports surpassed the United States and became the second largest in the world after France.

(Last year, Korea surpassed Germany and ranked third in cosmetics exports after France and the United States.)

I think it was a good decision to choose a popular position.

I heard that sales in the US and European markets increase by 50% every year.

France is the unrivaled leader in the cosmetics industry.

Now, I think the competition between the US and Korea for second place will be interesting.

I think the gap with Germany, ranked 4th, will continue to widen in the future.

Personally, I only trusted the Chinese market for cosmetics, but then THAAD exploded.

The Korean cosmetics market was a disaster, but I think overcoming this was a big deal.

Something similar happened with Hyundai Motors.

I believe that Korean cosmetics and Hyundai Motors have something in common in the Chinese market.

I think the main thing was to hit rock bottom and then shift the market to North America and Europe.

Korean cosmetics are now showing record-breaking performance

The sales of Korean cosmetics in the Chinese market are falling by -10% to -20% every year, which is a healthy situation haha.

What’s interesting is that the K-beauty market is having an all-time money party.

LG’s dependence on China is very high, and LG’s products, which have chosen a premium strategy, are not performing well on their own.

(transition to deficit)