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At ‘Maxwall House’, ‘Maxwall Hurts’
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Rebranding after 133 years
Reporter Kang Se-hoon
Modified 2025.10.07. 12.14V AM
Original text of article
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Reflecting the rapidly increasing number of Americans who are unable to purchase small rental homes
MAXWEIL
AARTMENT
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[Newsis] ‘Maxw Apartment’ rebranded after 133 years
ell Apartment)’s product photo (Photo – Kraft Heinz) 202
5.10.01
[Seoul-Newsis] Reporter Kang Se-hoon; Lim Da-young, Inter reporter = 133 years
Max Wall House (Ma), an American coffee brand with a history of
xwell House) changed its brand name to ‘Maxwall Apartment’.
Bagunda.
According to the New York Post on the 1st (local time), recent food trends in the United States
Kraft Heinz, a company, has built the ‘Maxwall House’ framework for the first time in 133 years.
Announced that it will be rebranding for the first time.
About the company or this rebrand, “The reality of today’s consumer
“It is intended to reflect this:
This rebrand focuses on small rental homes rather than recent home purchases.
Brand identity for the reality of the rapidly increasing number of Americans living outdoors
This is reflected in:
Only the name of Maxwall Apartert has changed, the taste, aroma, and quality of the coffee
Materials etc remain the same:
https://n.news.naver.com/article/003/0013524432
House → becomes apartment
It’s not an April Fool’s joke, it’s real;;
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