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[1.13] No third-party copyright infringement advertising, Chinese game policy implemented in February
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On January 7, the China Music Digital Publishing Association announced new laws related to game promotion.
Prohibits ‘false advertising’ and ‘copyright violations’ that commonly appear in game advertisements.
That’s the point
Details about the bill have not been made public. However, Chinese local media
Based on the draft opinion committee in 2023, the following contents will be included:
It is assumed that
You must not steal other people’s works.
A document must be prepared to contain the copyright of materials used in advertisements.
You should not deceive users with false good news.
Arm-up advertisements must be able to be closed ‘at once’.
The button to close the arm-up advertisement must be clearly displayed.
Games should not be forcibly installed without user consent.
You should not disparage other games or products.
For SDK advertisements, the main information of the advertiser must be the real name.
in advertising
Procedures must be established to receive and handle inconveniences or grievances.
The bill is scheduled to go into effect in China from February 6th.
The reason why pop-ups are so annoying… No matter how much I press X, it doesn’t close right away, it just connects.
To get in and out of that person’s Coupang, you have to revert it several times to barely escape.
I barely turned it off like that… .If you try to see something else, it comes again ㅅㅂ