image text translation
First of all, I am a person who works at the Pcha headquarters.
I am not a current restaurant owner, so the details may be wrong.
First of all, let’s get to know each other
Store’s own delivery – regular delivery from the store
Receive orders through a delivery business and use a delivery company
Direct calling method
Up self-delivery – Baemin 7 Guttang Wowro contracted with up
How delivery people come and deliver
1 At first, there is no real brokerage business.
Delivery Map is opening a business in Flexum.
Delivery agency and store name
It is a pure mediation stone that acts as an intermediary.
At this time, the delivery fee is split between the consumer and the store.
Of course, for group deliveries, the delivery agency charges more.
2 Up own delivery system established
Wow Club, Baemin 7, etc. are delivered by Up.
Gukwang starts first and Baemin joins.
Delivery workers who signed a contract with Baemin and Guttang go to the store and
Delivery and part of the delivery fee and brokerage fee
Delivery businesses take over
And this is where the biggest difference arises.
Delivery fee is charged at a per-unit rate.
ex)
20,000 won is 2,000 won
50,000 won is 5,000 won
From the delivery point of view
Are your profits increasing rapidly?
The snowball starts rolling here
3 Began to promote self-delivery system
Did you know that self-delivery can make a lot of money?
Delivery people use the store’s own delivery service.
I decided to push it out and grow my own mouth.
So, the exposure level of Up’s own delivery is extremely high.
Self-employed people begin their first rehabilitation
Consumers also begin to recover
Minimum payment cost for delivery food begins to rise
4. Free delivery competition
There is competition among them
Now the competition for free delivery begins
Here, store self-delivery is all dead.
(If you order the same food delivered from a regular store, it will be more messy.
So it disappears naturally)
Up’s own delivery is eating up the market.
And since this is an antitrust situation,
Handed over to the delivery beetle store
The patronage is paid by the business owner, but the loss is incurred by the business owner.
Self-employed person begins second rehabilitation
Stores’ operating profits plummet
Delivery prices and minimum payments begin to rise again.
So what is the result?
Baemin operating profit 700 billion won
Baemin is better than Nongshim, Kakao, and LG Health Care.
It’s a world where you make a lot of money = big
!