Current status of the fast-growing meal kit market

Even CJ CheilJedang can’t buy it… The ‘meal kit’ market has completely cooled down.
Areum Kim
2024. 7.9. 1605
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Meal kit market size is stagnant
Out-of-the-box finished products are pushed out by convenience foods
Meal kits of large corporations are also at the stage of death.

However, the rapid growth of meal kits ended with Endemuk.
C: Consumers who can roam the streets freely
started lining up in front of the restaurant again. 2~3 years
To be continued, we will continue with the popularity of meal kits, which is soon to be ‘tired of boredom’.
Da: I have tried most meal kit menus at least once.
People quickly feel bored. The menu structure is also
The perception of ‘there’ is created.
Food manufacturers who have accumulated know-how during COVID-79
A series of high quality finished ready-to-eat meals are also available.
Bringing back the identity of the meal kit market. Cooking simply
The fun of rice paddy has turned into a ‘nuisance’ and the fresh raw materials have changed.
The advantage of being contained is the disadvantage of ‘inconvenient storage’.
be replaced
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Companies pulling out
The recent growth of the meal kit market is expected to be very promising.
there is. The meal kit market is growing at its peak and expected to grow in 2021.
In the industry, the market size will exceed 700 billion won by 2025.
It is expected that it will be done. The current forecast is around 400 billion won.
Growth, which used to range in the tens of percent range, is decreasing every year.
Single-digit growth is expected this year.
The movements of companies entering the meal kit market are the same as before.
be not. Fresh, an industry leader, had sales last year compared to the previous year.
There is no decrease of 38% compared to the previous one. Net loss exceeds 220 billion won
does not exist. Presage founder Jung-kyo Jeong was appointed as the CEO last April.
Resigned from Lee. Heo-dak, Tei, predicting market growth
Analysis suggests that the acquisition of competitors such as Stinine is poisonous.
am.
E-Mart also sees meal kit sales growth in the first half of 2022
It decreased from 6.7% in the first half of last year to 2.7% in the first half of last year and this year.
As of now, it is only maintaining the previous year’s level.