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Research Notes & Blogs
Brands Diversify Global Premium
Smartphone Offerings
Nov 19, 2024
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China >5600 Segment Brand
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Non-China >5600 Segment Brand
Market Share
Market Share
394
496
496
2096
2096
2023
2023
Coumlurpoinl
Counlurpoil
6496
396
759
Apple
Samsungg
Huawel
Xiaomi
OPPO
HONOR
Vivo
Others
Apple
Samsung
Chinese OEMs
Others
Source: Counterpoint Market Pulse Service
Global customers could also be better off with more diversified
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choices China’s premium smartphonelandscapeis quite
different from the global one In China’s >5600 segment Apple
still holds over 6096 shares but brands including Huawei, Xiaomi,
OPPO vivo and HONOR have been actively enhancing their
flagship product lines by introducing industry-leading camera
systems and other features.
In contrast Apple and Samsung dominate the premium segment
in markets beyond China Consumers arelargely limited to
choosing between these two brands even when
have ample
budgets.
they
Android Brands Diversifies Global Premium Smartphone Offerings
Smartphones priced over $600 are classified as premium smartphones.
Apple accounts for 75% of the global premium smartphone market share and Samsung accounts for 20%.
Consumers with a sufficient budget have limited options beyond these two brands.
In China, Apple still accounts for 64% of the premium smartphone market.
20% is Huawei. Samsung has 3%, which means it has little power in China.