Customers no longer visit Starbucks

Last summer, a Starbus store in Manhattan, New York, USA
The door was closed.
This place started business in 1995 and has been in business for 30 years.
The lessor proposes the same lease as before.
I asked you to stay
They say Starvax rejected it.
Starbus did not reveal the exact reason, but
Not all bathroom users end up ordering Frarucino.
The bottom line
AII that batliroom foot traffic wasn’t translating
into Frappuccino orders This clnrt from AAndrea Felsted and
Chris Hughes Savings 1
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The American media is linking it to poor sales.
Closing a store that was not making money
‘I don’t think so.
Starbox quarterly sales increase/decrease rate]
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stave
/Last year Danny
2024
1st quarter
‘2nd quarter
S minutes)
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5iY
546
of Q5.
326
Starvax’s crisis story shakes the home of the United States and turns it upside down.
US Starbus visitors
1096 decrease
The number of visitors plummeted by 109.
Starvax is famous for ruining its loyal customers.
QStarmux
Why are Americans turning their backs on us?
The answer lies in the price
Just four years ago, a cup of latte cost $3.95.
Starbus Cafe Latte
8,95
$4.95
25961
Now it’s $4.95
McDonald’s McCafe
250
(2024
McCafe ‘$3.59
43961
During the same period, McDonald’s coffee sold over 409%.
Still, it’s cheaper than Starbus.
In the end, the price of coffee is 7,000 to 8,000 won per cup.
What I’m saying is that American consumers are feeling pressured.
Grab a cup of espresso and a book or laptop.
Sit comfortably on the sofa
present
‘Selling experiences and spaces beyond coffee’
The management philosophy of former Starbus Chairman Hawid Sultz is
Star Bustle is the world’s largest coffee shop.
rfrailo
o what we need to dlois wilhil
comlrol” Mr Niccol told investors on tlie call late Wednesday
While
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There is already pressure on the inflation line.
Some customers
It’s 8 dollars
Laterme
Ram Seo Howl Bungo Yo Da Eun
Still others Iave swilched tocolfee sliol
are popping up across the country
The problem is that 8 dollar latte has appeared.
The price is right but
There is no difference compared to other cafes.
In stores, instead of comfortable sofas, you can sit for long periods of time.
‘no
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There is a hard chair in place.
Like fast food companies, customers use mobile devices or DriveSmoo.
I’m taking the coffee pot and letting it go.
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PICK
UP
A store dedicated to Puck Up has also appeared.
But the price is high
Customers couldn’t find a reason to go to Star Text.
In the end, I took a step forward.
Even asking for lip here
Seon G tax
Even regular customers are turning their backs.
Another complaint is that the waiting time is too long.

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WFSB 3 News
2024.5.30
There is no significant wait time for Star Bus this year.
WFSB 3 News
‘2024.5.30
According to a survey, 89% of customers waited until they received their order.
WFSB 3 News
2024.5.3
They say it will be a 15-30 minute wait.
Choose from milk or syrup toppings with your mobile mouth
There is a sound line
There are over 130 types.
Of course, it takes a long time for the barista to make the coffee mold.
Customers also have to wait a while longer.
shanghai china
After the US, also in the Chinese market
I can’t avoid struggling.
Sales in the third quarter are down by 149.
‘
china sales
lined up; starex
Luckin Coffee / Unit: Dollar
359
3.05 billion
1459
789
20239
3rd quarter 2024
Louisang’s coffee non-cheap price was a success for me.
‘
Number of stores in China
Star Bus
sinkerhi
(As of the end of September 2024)
21,343
7,596
Star Bus
Luckin Coffee
The number of stores also shows a significant difference.
Then what about Korea?
Startex Corey O (SCKO-Ni) selling price]
s
Koriya E-Mart / Danui: Won
39 full-time job
Skill h9 full time
7h challenge
2020
2023
20248
Recorded highest sales in history
Starbox Korea (SCK Lover Funny) operating profit
Star Bus
Liriya E-Mart
IOB
526
452
show826
5796
2020
202]
‘2022
2023
2024
Saba?
It will decline significantly from 2022.
Increases in coffee bean prices and labor costs
I’m forgetting about my conscience
Competitive low-priced coffee is also affected.
2,000 in the wake of high inflation
Looking for the following coffee machine
Consumers C
Because there are a lot of them.
Franchise cafe operating profit margin
(as of 2023)
Compose Coffee
413
star box
Mega MGC
4.86
‘18.8
The Center
‘14.4
Starbus Korea has never existed before
Start a subscription service
It is reported that installation of kiosks is also being considered.
However, Starbox employees
They say the problem lies elsewhere.
Poor drinks or service
Performance is not as good as before.
Yeonseung Jeong
Professor / Department of Business Administration, Dankook University
In the end, win-win cooperation with Star Bus employees and Naeinnon employees
Yeonseung Jeong (Professor / Department of Business Administration, Dankook University)
Through this, this brand is also good to consumers.
Jeong Yeon-seung, Go Soo / Department of Business Administration, Dankook University
Even internal employees are good at it.
Yeonseung Jeong
Professor / Department of Business Administration, Dankook University
It is very important to create such a corporate image.
Brian Nacleol has been appointed as the new CEO.
The sure victory he promised was ‘hundreds’.
‘Starbumps’
Customers stay longer in store
Create an environment where there is
It’s going back to the original Stanucks.
Even if you change to plant-based milk such as soy milk or oat milk,
I decided not to charge any additional fees.
We decided to simplify the menu as well.
‘It was