Baskin Robbins suspends sales of Jang Won-young’s ‘Lucky Vicky’ for unauthorized use

Baskin Robbins, a large-scale franchise brand, is being criticized for discontinuing the sale of products that copied the catchphrase ‘Lucky Vicky’ from girl group Ive member Jang Won-young without an apology.

On the 8th, Baskin Robbins launched a new product named ‘Lucky Vicky Mochi’. It was an ice cream product made in the shape of a four-leaf clover, but the term ‘Lucky Vicky’ caused controversy.

‘Lucky Vicky’ is a word created by Jang Won-young using the English name Vicky, and was first used in the past on a platform to communicate with fans. In particular, Jang Won-young’s positive speaking style and way of thinking garnered attention as ‘Won-young’s way of thinking’, and the expression “You’re Lucky Vicky” spread beyond fans to become a popular buzzword.

However, in relation to this, it is known that Baskin Robbins has never hired Jang Won-young as a model or asked for any understanding regarding the use of her name rights. This caused not only a controversy over commercial ethics but also strong criticism from the Ive fandom toward Baskin Robbins.

On the 9th, a day after the controversy, sales of the product were discontinued. This can be interpreted as the aftermath of public animosity immediately after its release.

https://m.news.nate.com/view/20241110n16330#md-emotion-view