Last year, Chinese Internet users claimed that Korea was trying to take away Ming’s costumes over our hanbok.
Video advertisements promoting the beauty of our cultural heritage and hanbok will be presented in major foreign countries, starting with Times Square in New York.The main character who goes on a time trip wearing hanbok at Changdeokgung Palace, a World Heritage site.
I meet people from all over the world in hanbok throughout the palace.This video, which appeared on the New York Times Square electronic board, is a promotional video of Hanbok produced by Professor Seo Kyung-deok, a Korean public relations expert, in conjunction with the Br>Cultural Heritage Administration and the Korea Foundation.
The modern reinterpretation of the Joseon royal hanbok by world-renowned hanbok designer Kim Young-jin harmonized with the palace.The Cultural Heritage Administration’s plan is to provide various contents on the theme of our cultural heritage to overseas tourists who will visit Korea.
The advertisement of the beauty of our hanbok will be introduced in the United States, followed by the United Kingdom, Thailand, Australia, and South Africa.