.
Shinsegae has been in charge of Smoothie King’s domestic business rights since 2015, but it ended up withdrawing from domestic business in October next year due to eight consecutive years of losses.
On the other hand, in the United States, it is popular among the younger generation.
The number of Smoothie King stores in the U.S. is 722.
△447 stores in 2020 △548 stores in 2021 △585 stores in 2022 △662 stores in 2023, with 100 new stores planned to be launched this year.