A company that survived through the IMF era with just one product

After the IMF foreign exchange crisis, many companies were unable to survive and went bankrupt.

During this period, a movie is released and becomes a huge hit.

Titanic directed by James Cameron

Released in the United States in December 1997

It was later released in Korea in February 1998.

Titanic was released in Korea as well.

It continued to be a success and was a success.

One company takes note of this success

Since the company was founded in 1969, numerous plastic models and

By releasing products such as airsoft guns,

Manufacturer Academy Science that tempted men

– 1/350 Titanic model old edition –

At the time, the Academy had produced a model of the Titanic 12 years earlier.

Inventory was piled up in the warehouse.

The Academy did not miss this opportunity

At plastic model events in the US and Europe

We participate in events, display models, and do marketing.

https://news.kbs.co.kr/news/pc/view/view.do?ncd=3784625

The Academy promoted itself by participating in various events.

Orders for Titanic products increase explosively.

According to the academy’s explanation:

At the time, it was sold for $13.40 each (as of 1998).

It is said to have sold for more than $500,000 in 60 countries around the world.

With the success of the 1/350 model, Academy Science

New 1/400 model released

increased sales

Afterwards, a 1/700 model was also released.

It is showing steady popularity.

– Academy Science 1/400 Titanic LED –