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The theater film market faces a crisis alone.

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KBO professional baseball boom

8.4 million spectators in 569 games (previous record: 8.4 million in 720 games in 2017) Expected to attract 10 million spectators

K-League professional soccer success accelerates

At the end of July 2024, K-League 1st and 2nd divisions reached 2 million spectators in 282 games (previous record: 2 million in 324 games in 2023)

Professional volleyball continues to be popular, professional basketball overcame the recession of the 2010s

For the first time in the history of the National Museum of Korea, the number of visitors exceeded 4 million.

Special art exhibitions and art fairs are also successful.

The concert has overcome the coronavirus and is doing better than before.

Popular music, musicals, plays, classical music, etc. are all on an upward curve.

In 2023, sales in the performance market exceeded sales in the film market for the first time in history, and will continue to do so in the first half of 2024.

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I’m just ruining the movie theater alone…

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