Disney’s situation is in the midst of an unprecedented crisis.

The biggest reason Disney is struggling is “children leaving”

In the past, children grew up watching Mickey Mouse, but now they grow up watching YouTube.

Disney Channel’s average daily viewership in 2014 was

It reached almost 2 million people and was in the top ten.

In 2023, it will fall to 80th place with approximately 130,000 people.

According to a survey of 2 to 11-year-olds, the content is better than Disney Channel content.

A survey showed that three times more people watched YouTube.

One more disturbing news is that 60% of Disney Plus channel subscribers are adults, not children.

Why is this crisis causing Disney to bring the generation who have grown up watching Mickey Mouse for a century to Disney theme parks?

Mickey Mouse has completed a huge children’s empire, but now Mickey Mouse is losing that status.

As we focus on the streaming market, we are losing our existing children’s fan base.

Moreover, in the streaming service market, it is being pushed out by its competitors (Netflix).

The performance in movies (Marvel) is also poor.