Win&Win, the world’s number one archery equipment company
Back when Yamaha and Hoyt were dividing archery equipment.
Korean players used Hoyt,
Since we swept up all the archery medals, Hoyt did not use new bows for Korean athletes.
So we started using Korean companies, and the one that rose to the top was “Samik,” which is famous for its musical instruments.
As Korean athletes using Samik bows swept away medals, Yamaha withdrew from the market and Hoyt’s market share decreased.
Meanwhile, Win&Win, which took over Yamaha’s archery division and invested heavily in the development of new materials, surpassed Samick.
This is said in foreign countries because the bows used by athletes who sweep up medals are domestically produced.
“I guess I can shoot well with that bow.”
“It must be good because medalists are shooting.”
As the market share gradually increases.
In the end, 169 of the 325 athletes who participated in the London Olympics used the win-and-win bow.
Even in this Asian Games, most people used the win-and-win bow. Hoyt is used only by a few.
Even North Korean players use win-and-win bows.