Kyochon Chicken, which was controversial due to the increase in chicken prices

(1)Kyochon F&B runs Kyochon Chicken, a chicken franchise
(2)had a surprising performance last year Sales have declined, but operating profit has grown rapidly This is the result of the first increase in prices among the big three chicken industries
(3)Kyochon F&B announced on the 7th that its operating profit last year increased by 1,819 from the previous year to 24.9 billion won Sales fell 14 to 445 billion won during the same period. Operating profit in the fourth quarter of last year also turned to 7.2 billion won, compared to the same period last year
(4)Analysts say that through raising chicken prices, they chose profitability over sales. In April last year, Kyochon F&B preemptively raised prices compared to competitors such as bhc BBQ Prices of the main menus of Kyochon Chicken, including Honey Combo, rose by at least 500-3,000 won. In the aftermath, the company also announced its No. 1 position in the industry, which it had been keeping for eight years
(5)As a result, this decision led to a high operating profit Park Jong-sun, a researcher at Eugene Investment & Securities, said in the report that the increase in product prices has normalized the factory price and reduced the cost of raw and subsidiary materials, adding that the gross profit margin has improved significantly
(6)The company was profitable, but consumer complaints were inevitable Furthermore, when Kyochon Chicken raised the price, other chicken brands such as BBQ and bhc also raised the price one after another, opening the era of 30,000 won in chicken prices Chicken Inflation The new word “chicken inflation” has emerged and demand for low-cost frozen chicken has increased
(7)The stock market predicts that Kyochon F&B’s earnings growth will continue this year thanks to the price hike. Analysts say that the proportion of sales of applications for ordering Kyochon chicken and the number of stores in Korea are increasing