image text translation
(1)I supported LGBTQ people Even Kookmin Beer Stumbles
(1)I supported minoritiesimage text translation
(2)Dylan Mulvaney, transgender influencer
(3)Congratulations on 365 days since I became a woman, Bud Light
(4)He sent me a beer can with my face as the best gift
(1)I supported minoritiesimage text translation
(2)Dylan Mulvaney, transgender influencer
(3)Congratulations on 365 days since I became a woman, Bud Light
(4)He sent me a beer can with my face as the best gift
The problem is that Budweiser gives the U.S. representative pulse, and the main consumer group is on the conservative side of workers
The image of a rural red neck working and drinking beer
So, putting transgender people in such beer led to a conservative boycott
image text translation
(1)I supported minorities
(2)Kid Rock American rock singer
(3)I’ll try to make my opinion as clear and concise as possible
(1)I supported minoritiesimage text translation
(1)I supported minoritiesimage text translation
(1)I supported minoritiesimage text translation
(1)I supported minoritiesimage text translation
(2)Nick Shurrow, Missouri Senator
(3)You guys can drink this bird beer
(1)I supported minoritiesimage text translation
(1)I supported minoritiesimage text translation
(2)American Beer Market Share
(3)Mexican beer as a model
(4)Bird Light
(5)2022, July 2023
Breaking Birdlight on SNS became more famous as it spread like a trend
image text translation
image text translation
image text translation
$15 for beer and $15 cashback
Sales went down, giving it the top spot in the U.S. beer market
a single marketing blow to the stock price
Other than that, sales have fallen as several companies support LGBTQ
Rainbow flags show support for LGBTQ people
image text translation
(1)I supported minorities
(2)8 Retailers also fell after exercising support for gender diversity
(1)I supported minoritiesimage text translation
(2)He was shot dead by a merchant with a rainbow flag
image text translation
And the phrase “Get woke go broke” is coming up a lot
If you wake up, you’re doomed
In other words, it is widely used by conservatives and the Internet in the U.S. because companies fail if they advocate political correctness
In addition, this case and the live-action version of Disney’s Little Mermaid seem to be well-used in the U.S. Republican political circles
Of course, too much can lead to headwinds, but since there is the 2024 U.S. presidential election, we will have to wait and see how U.S. companies’ PCism will change