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a sharp decline in the light vehicle market

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(1)Domestic Light Vehicle Sales Trend Unit
(2)Kia Ray Kia Morning Chevrolet Spark Hyundai Casper
(3)January to September 2021
(4)Kia Ray in December, Hyundai Casper’s monthly sales in September
(5)Graphic = Reporter Kim Yong-min kim5380

10 years ago, I used to sell 120,000 units in the morning and 200,000 units

Now I have about 50,000 light cars in total

a tendency to prefer large cars

The price of light vehicles gradually increased due to higher safety standards

The reason is that the national income has increased significantly

The new car, Casper, used to shine, but it’s gotten withering again

It is a vicious cycle of not investing in the development of light vehicles because sales are low and money is not available even if sold

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