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A legendary song that made Papico’s sales 40

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2008 Advance WA

httpswwwyoutubecomembedT4vRpQa4LpI

a papinom

httpswwwyoutubecomembedBiReJR1CouE

At first, I got attention for my unique hairstyle and outfit

Bbapinom remix exploded and became a hit with memes

It’s a song that’s one of the best examples of digital storytelling

In the summer of 2008, there was an article saying that sales rose to 40 points

image text translation

(1)A case in point of digital storytelling is Lotte Samgang Ice Cream Papico’s Papinom video, which raised sales by about 40 in July, and reconstructed it interestingly by mixing the theme song of the movie “Nomnom” with Papico’s advertising music, said Hong Ji-young, deputy director of the Brand Marketing Research Institute
(2)We unilaterally showed what we wanted to convey to consumers, but now we are changing to a bypass strategy that naturally melts brands in our daily lives so that consumers want to talk about it.”

image text translation

(1)Anri and the Star
(2)That’s what I did
(3)Jun Jin’s “WA” is going backwards like “GANG”
(4)There’s nothing economically relevant
(5)If it’s a little closer
(6)a good star
(7)Come closer

However, Jun Jin said that there is nothing that can be personally felt economically

WA Introduced in 2023

httpswwwyoutubecomembedzWQWmCN-PtE

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