image text translation
(1)AmorePacific changed Sulwhasoo’s model in September last year
(2)I’ve been working for almost 5 years since 2018
(3)ROSÉ, a member of K-pop group BLACKPINK
(4)Subtitle News ECONDITO
(5)He gave up Song Hye-kyo, who had been active for nearly 5 years since 2018
(6)The reason why I love this product
(7)Subtitle news, RESOUNTER
(8)We’ve got British actor Tilda Swinton here
(9)The logo and design of the product have also been changed
(10)Subtitle News ESOURITI
(11)ILG Household & Health Care also changed its advertising model last month to idol actress Suzy instead of Jeon Ji-hyun, who has been active for three years
(12)At a time when both companies are seeing a sharp drop in exports to China
(13)He dropped a popular model in China
(14)subtitle newsroom
(15)Seok Byung-hoon, an economics professor at Ewha Womans University
(16)In order to pioneer the global market rather than exporting domestic cosmetics to China, the scribes
(17)He seems to be trying to change his advertising model by replacing it with a younger model
(18)Overseas operating profit
(19)Data: AmorePacific
(20)51.8 billion won
(21)sluggish exports
(22)Amore generated half of its total overseas sales in China last year
(23)YEAR OPERATING PROFIT HAS BEEN AT -85 FOR THE FIRST YEAR AS EXPORT IS SLOWEDAddition
(24)Subtitle News B
(25)sales to China
(26)Data LG Household & Health Care
(27)LG Household & Health Care KRW 1.3 Trillion
(28)900 billion won
(29)LG Household & Marine Insurance’s sales to China were 1.3 trillion won in 2021
(30)Sales in the Chinese market have decreased to 900 billion wonof
(31)Subtitle news. ECONOMY
(32)three hundred million dollars
(33)$800 million
(34)$5.8 billion
(35)December to China
(36)STUXHUA COSMETIC
(37)This year, domestic companies’ exports of cosmetics to China fell by 28 percent
(38)France, Japan, and the United States were hit by small and medium-sized foxes
(39)The presence of Korean cosmetics in the Chinese market is getting smaller
(40)Lee Eun-hee, Faculty of Consumer Affairs, Inha University
(41)There are Chinese brands that can replace Amore or LG
(42)Next, the economic situation of Chinese consumers is good
(43)subtitle news
(44)Hee Eeeun, a consumer professor at Inha University
(45)I turned my eyes a lot to Nass France and luxury goods of Amore LG…You
(46)Subtitle News HBOUTH
(47)Bank of Korea’s latest report also shows that consumer spending spreads after U.S.-China trade dispute
(48)my love
(49)Subtitle News ECONDUITI
(50)In terms of consumer goods such as cosmetics and clothing
(51)The demand for Korean products is decreasing
(52)Fortunately, the export competitiveness of Korean products has not decreased
(53)Subtitle news. ECONONONY
(54)To find new sources of demand, such as the United States and Europe
(55)I’m sure you’ll continue to have no history
Summary
Change to a domestic or global customized model instead of China’s targeted cosmetics models
Song Hye-kyo -> Rosé Tilda Swinton Jun Ji-hyun -> Suzy
AmorePacific LG Household & Health Care Sluggish Exports to China
The economic situation of Chinese consumers has improved
Looking for French luxury goods instead of Amore LG
Efforts need to be made to find new sources of demand, such as the U.S. and Europe, instead of China