(1)”Korean Consumers Are Bong”…YouTube Family Premium Plan Excludes Domestic Only
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(2)Reporter Moon Jae-ho Input 202210201538 Modified 202210202346 Comments
(1)Similar economic scale: No services in the UK, France, or Japan in Korea
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(2)Watching while knowing the reality of bypassing the virtual private network.
(3)Consumer sovereignty “We need to prepare a reasonable family plan in Korea”
(4)Photo = Yonhap News Agency
(5)Critics pointed out that it is discrimination because YouTube does not provide family premium services introduced in the UK, France, and Japan to Korean consumers.
(6)The Consumer Sovereignty Council of Citizens urged YouTube to immediately stop discrimination against Korean consumers and actively launch a family premium plan on the 20th.
(7)Consumer sovereignty says consumers are constantly demanding the launch of a family premium plan, but it is not being accepted. Compared to countries such as the UK, France, and Japan, it is clear that Korean consumers are discriminated against.
(8)According to the analysis results of Mobile Index, Koreans spend an average of 33 hours a month on YouTube per person, overwhelmingly higher than other apps, with 41.83 million active users per month, the highest number of monthly users.
(9)About 9.46 million TikTok users, considered as competitors for mobile video platforms, used YouTube together, and the average monthly usage time per person was found to be 33 hours, 176 days, and TikTok 15 hours, 134 days. Based on this competitiveness, YouTube provides a differentiated service called premium, but it does not provide premium services for families only in Korea, so only Korean consumers do not receive a variety of high-quality services.
(10)The family premium plan refers to a service in which up to five family members share paid membership on YouTube, and the premium service refers to a service that provides background playback function that can download videos offline from YouTube. Since family premium services are not provided only in Korea, some consumers are subscribing to family premium plans by changing their service locations to other countries such as India and Argentina, which are relatively inexpensive through virtual private network VPN. You can easily check the access method by searching for keywords such as YouTube premium bypass access’ YouTube bypass access on the Internet.
(11)YouTube has been criticized for encouraging consumer expediency by consistently excluding the introduction of a family premium plan despite the demands of domestic consumers. YouTube has usually said, “We are trying to provide various best services to more countries to improve users’ viewing experience,” but only Korean consumers are showing a dual attitude that leads to a neglected and uncomfortable consumption environment. The discrimination is clear compared to the services provided in the UK, France and Japan, which are similar in size to Korea.
(12)”YouTube should provide an environment where domestic consumers can choose and use high-quality services as soon as possible,” the consumer sovereignty said. “As the family premium plan has been raised for a long time, YouTube should not ignore the rights of Korean consumers.”
(13)Table 1 YouTube TikTok users Average number of days spent
(14)Average user hours of use Average number of days of use per month
(15)176 days, 41.83 million hours.
(16)134 days
(17)Mobile Big Data Analysis Platform Mobile Index 20221012
(18)Table 2 Launch of YouTube premium plan in developing countries and monthly price status Android criteria
(19)Argentina, Indonesia, Lupia
(20)Korean Won Indo Rupee
(21)a general premium plan
(22)2,400 won, 5,500 won, 1,100 won
(23)a family premium plan
(24)3,300 won, 8,100 won, 1700 won
(25)출처 httpswwwnetflixcom
(26)Table 3 YouTube premium plan launch in developed countries and monthly price status Android criteria
(27)US$JapanFrenche
(28)$1199118017,000 KRW 19900 KRW 16600 KRW 11500 KRW
(29)1799171799178025000 won 28000 won 24000 won 17300 won
(30)출처 httpswwwnetflixcom
(31)Average number of hours of use for YouTube vs TikTok users_Release of YouTube premium plan and monthly status data = Consumer sovereignty
(32)Moon Jae-ho, a reporter for the Consumer Economic Daily.
There was a family premium plan. ;;;