Generation Z has been confirmed to have a higher affinity for Apple brands than Samsung and LG. All smartphones, laptops, and tablet PCs picked Apple as the brand they want to use the most in the future.
Kim Han-yi, CEO of Soap Labs, a developer of Everytime, launched an Insight team focusing on college students in their 20s and released the first trend report on the use of Generation Z electronic devices on the 10th.
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(1)2nd Generation Electronic Devices Essential Item
(2)The average number of electronic devices owned by the second generation is five, and smartphones, laptops, Bluetooth earphones, and tablets are also used by more than half.
(3)Average number of electronic equipment holdings
(4)503 hearts.
(5)Unit
(6)Smartwatches and headphones are devices of high interest to meet the needs.
(1)Future Prospects of Generation Z Electronics Brands
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(2)Apple is the clear leader in the Z-generation smartphone tablets, while Korean brands dominate laptops, but Apple is expected to grow in the future.
(3)now and in the future
(4)Base Each Category Product Holder Smartphone n=1949 Laptop n=1780 Tablet n=1254 Headphone n=361 Unit Multiple Responses
(1)③Image of Generation Z Electronics by Brand
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(2)Generation Z views Apple as trendy and luxurious brand Samsung as friendly brand LG as old brand
(3)Trendy 89 Friendly 79 Practical 36
(4)Sophisticated 88 Practical 78 Reliable 35
(5)Old 34 Unkind 70 Old 75
(6)negative image positive image
(7)Base Full Smartphone n=2000 Unit Multiple Responses
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