The beer franchise brand Yeokjeon Grandmother Brewery, known for its “Halmac,” has been sold to domestic private equity fund PEF operator Keaton Partners So Jong-geun, the founder of the company, is now taking a huge amount of 100 billion won in 6 years since his establishment
According to the investment bank IB industry on the 12th, Caseton Partners signed a stock trading contract SPA to acquire a 100 percent stake in Reverse F&C in the early 100 billion won range Reverse F&C is a company that CEO So owns 100 shares. The transaction is scheduled to be finalized sometime next week
The origin of Yeokjeon Grandmother Beer was an 8-pyeong beer restaurant called OB Bear Elbegang, which has been operating in front of Iksan Station in Jeollabuk-do for 40 years since 1982. OB Bear Elbegang was famous for its cool beer and squid restaurant CEO So established a corporation in 2016 after buying franchise rights for Yeokjeon Grandmother Beer CEO So, who ran a franchise business, including the food material distribution business in Iksan, judged that the reverse grandmother beer could be popular nationwide
“Grandma’s beer is low-temperature ripened beer!Ice beer! That’s the concept Reverse FnC holds a patent for draft beer feeder and slush beer The number of franchises has increased rapidly as beer has become popular among the MZ generation, which is relatively low in price at 300cc 2,000 won and 500cc 3,000 won Starting with 5 in 2016, it increased to 800 as of April 2022