CJ CheilJedang announced on the 17th that it has released 2 million limited editions of ‘Hetbahn Rice Cream’, a gelato ice cream product containing chewy rice grains.
Developed with CJ Freshway, this product contains about 5 pieces of rice and is characterized by chewing real rice. Courage adds to the fun of seeing goods with the same design as instant rice.
There are two types of instant rice rice cream, a light white rice flavor that adds rich milk flavor to the flavor of rice and a black rice flavor that has a savory grain flavor, and convenience stores across the country will sell a total of 2 million limited editions from early March.
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It’s a new product aimed at generation MZ.