It is said that Japan is a culture of exchanging New Year’s cards as long as there is a certain level of social relationship. If you don’t even send a New Year’s card, it feels like you are estranged from each other.
It’s that kind of New Year’s card, but the number fell from over 4.4 billion in 2003 to 1 billion in 2024.
Considering we live in the email and mobile era, I wonder if it lasted that long.