American entertainment industry’s charity event to raise breast cancer awareness
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Pink tone, the symbolic color of the breast cancer awareness campaign, was used, and businessmen and celebrities in attendance also used pink.
Description of the purpose of the breast cancer charity event
Invite a patient who overcame breast cancer to give a speech
By holding a runway event featuring those who experienced but overcame breast cancer, it effectively conveyed the message that ‘getting breast cancer does not mean losing femininity.’
Awarded certificates of appreciation to companies that made donations to improve breast cancer awareness
