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Donga Ilbo
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“They said it was a breast cancer charity event and invited celebrities.
party”
Magazine campaign controversy
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2025-10-16 14.26.00
Screenshot of The Bul U Korea Instagram
While ‘Love Your W 2025’, a breast cancer awareness campaign event hosted by fashion magazine W Korea, was held on the 15th, there is a series of criticism online that the dinner party attended by famous celebrities does not fit the original purpose of the event.
One netizen commented, “I am a patient receiving treatment for breast cancer, and I wonder if the celebrities who came to the event or the organizers have searched for breast cancer.
“What on earth does this party have to do with breast cancer?”
He pointed out, “Does celebrities drinking and showing friendship create positive awareness of breast cancer? It seems like they are sincerely mocking patients.”
Although it was a charity event that had been going on for 20 years, there was also criticism that the amount of donations was small. One netizen said, “Many celebrities participated wearing all kinds of luxury goods and sponsored products, but
“Over 20 years, we donated only 1.1 billion won and provided female checkups to 500 people,” he pointed out.
According to W Korea, proceeds from the event will be donated to breast cancer organizations.
Donated a total of 1.1 billion won over 20 years