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‘Who on earth will live?? . One month older
The identity of the house worth 40 million won
Reporter Kim Hyeon-joo
Entered 2025.10.12. 5.02 am
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The era of ultra-expensive monthly rents in Seoul: “High-end housing from ownership to use.”
“Trends are changing.”
In the Seoul apartment market, ultra-high prices amount to tens of millions of won per month.
Three deals are emerging one after another:
The ultra-high monthly rent market in Seoul is expected to continue growing for the time being. Getty
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If it spreads beyond Gangnam to emerging high-end residential areas such as Yongsan and Seongdong,
Sue, who approaches housing with the concept of ‘use’ rather than ‘ownership’
In particular, lifestyle changes are clearly evident.
Here’s the analysis:
Who would pay 40 million won per month to live?
The main demand for such ultra-high monthly rents are high-income self-employed people;
celebrity; He is considered a representative of foreign companies.
In the case of celebrities, irregular income structures and overseas activities cause
People prefer monthly rent rather than owning a home.
Foreign company expatriates also receive housing assistance from the company.
Living in a luxury apartment by renting rather than buying because there are too many people
This is common:
Recently, a new generation of wealthy young people, including YouTubers and startup founders,
The generation is rapidly increasing as a new type of demand.
There has been a clear shift in perception to view mountains as ‘consumer goods’ rather than mountains.
am:
‘Spreading’ from Gangnam to Yongsan and Seongdong
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