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“For so long,
“Get your hands on a discount”
At Nike for 32 years
Reflection from a Japanese-Korean CEO
‘GettvimagesKorea
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TO LIE
Global sports brand Nike launches new premium product to overcome sluggish performance
I’m going to take a huge fall.
CEO Elliott Himm, who took office last October, announced his first earnings on the 19th (local time).
Nangle points out the problems with excessive discount policies and restores the brand value framework.
A new direction was suggested for this purpose.
Hell CEO Noon, “The brand image has been negatively affected by excessive promotional offers (discounts).”
“There is no adverse impact on the interests of Inon’s partner companies.”
reveal
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He strengthened inventory management and minimized discount policies to solve the problem in two days.
Keda announced its plans.
also,
‘In the short term, market share may be affected by pain in the recovery process.
“However, change requires time,” he emphasized.
Nike focuses on soccer, basketball, Trenim, and sports clothing through this presentation framework.
The company revealed that it will focus more on the sports category and marketing.
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Greetings meeting
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Power CEO Nun said, “We have lost our focus on sports,” and said that certain clothing
We corrected the fallout from relying on Siluyet and transformed into an original sports-oriented brand.
There is a declaration that ‘I will go away’.
This announcement comes at a time when Nike is experiencing poor performance. Nike
Net sales in the second quarter of the fiscal year from September to November decreased by 7.7% compared to the same period last year.
It was revealed that it recorded around 500 million dollars (about 17.9 trillion won).
In particular, it is expected that future performance pressure will increase during the inventory adjustment process.
He explained that difficulties will continue until the fourth quarter of the fiscal year.
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Previously, Nike fired CEO John Donahoe in September and continued his 32-year tenure with Nike.
Halheul, who had been working for the company, was appointed as the new CEO.
The CEO’s goal is to achieve long-term recovery by strengthening the brand value.
We plan to continue the new tsunami.
Reporter Kang Yu-jeong
ellie
‘Nike
New CEO / Nike
Yes, I declared that I will sell it expensively from now on.
!