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[Exclusive] ”Trick price increase” BHC reduces the amount of new chicken menu by 20% and raises the price

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NEW
Newville Fire
combo
My favorite is Hatchikwonol, which has a smoky oomph and burns like a flame.
Wangbong Daldamdari Combo made with only the parts that work (Teijun Fry, Koyul Slow)
offer)
Koyul slaw is provided instead of chikwonmu.
Provided with 4 pieces of round stick brushes each.
*During cooking, weight difference occurs due to loss of oil and moisture in the chicken.
[Chicken: Domestic]
Nutrition information
“Table based on 1009 sugar content?
Calories (kcal) | Sugars (2) | Protein (9) | Saturated fat (2) | Nuts (mg)
340.2
4.6
14.4
3.4
574.2
#25,000

Chicken franchise bhc launched a new product and started a trick price increase. This corresponds to ‘shrinkflation’, which involves reducing the quantity and setting the price more expensive than the existing combo/stick.

According to a check of the BHC website on the 5th, the ‘Nashville Chicken Combo’ menu released in November consists of 4 pieces each of wings, drumsticks, and chicken legs. The price is 25,000 won.

bhc has previously provided 5 pieces each of wings, drumsticks, and chicken legs in the combo menu, but with the launch of the new menu, the portion has been reduced by about 20%. Currently, all combo products, excluding new menu items such as Fried Combo and Gold King Combo, are 5 pieces each.

Among the combo menus sold at BHC, the Nashville Firearm King combo is the most expensive.

Regarding this, a BHC official said, “In the case of Nashville Fire King, coleslaw and Cajun fries are provided to neutralize the spiciness, and the sauce itself is oil-based, so the ingredient price is higher than other sauces.” He added, “To maintain a reasonable price, “We have decided to provide it in reduced quantity,” he said.

However, considering the fact that chicken radish is not provided instead of coleslaw, and the amount of chicken is reduced while the price is set higher than other menu items, it seems difficult to avoid the criticism that it is in fact nothing more than a ‘trick price increase’.

https://biz.newdaily.co.kr/site/data/html/2024/12/05/2024120500213.html

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