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Adidas Boom is here.Yesterday, Adidas stores in Korea opened.

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(1)Hundreds of people flocked to Jenny’s sneakers.Open run in the early morning through the cold.
(2)Input 20230118 PM 902 Article ID
(3)Reporter Choi A-young.
(4)Adidas Opens Flagship Store in Myeong-dong, Korea’s Largest All-Brands Gathering
(5)Hundreds of people open-run procession for Samba’ re-release

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(1)On the morning of the 18th, the first day of the opening of the Adidas Brand Flagship Seoul, there was a waiting line to buy the re-released Samba sneakers. Reporter Choi A-young.

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(1)Adidas Samba’ What is it? It’s sold out and resell twice as much ↑
(2)Samba sneakers Photo Source = Adidas Home Page
(3)Adidas Korea opened its flagship store experience store on the 1st and 2nd floors of M Plaza, the largest in Korea with a total area of about 2,501㎡ and the first Asian store with the concept of Home of Sports. It is the only store in Korea where you can meet all Adidas brands such as Sports Performance and Originals Y-3.
(4)In particular, the news that Samba will be re-released on the same day drew keen attention even before its opening. Samba is Adidas’ classic sneakers, which were in short supply last year when girl group BLACKPINK Jenny wore them. The regular price is around 100,000 won, but it is traded at 200,000 won to 300,000 won in the resell market.
(5)Those who were willing to wait in line even before the opening of the open run had to wait in front of the store for hours to buy samba. Mr. B in his 30s, who came from Yongin, Gyeonggi-do, said, “I’ve been waiting for two hours. I want to wear Samba sneakers, but the resell price has doubled, so I came to buy them myself.”

“It took me five minutes to find the queue. I got in trouble because I was in the wrong line.”

A man in his 20s, whom I met in front of M Plaza in Myeong-dong, Jung-gu, Seoul at 10 a.m. on the 18th, looked embarrassed. This is because hundreds of people gathered on the first day of the opening of the Adidas Brand Flagship Seoul, so the waiting line was divided into alleys. Mr. A was embarrassed, saying, “I was criticized while standing without knowing that the waiting line was leading to another alley.”

Hundreds of people lined up in front of Adidas stores as consumers flocked to buy Samba’s sneakers, which will be re-released on the same day. In the cold weather, people dressed in padded coats, hats and hot packs, and camping chairs were also noticeable, and there were also reports of witnesses who had seen people waiting since dawn.

The opening time was 11 a.m., but Myeong-dong Alley was crowded with early crowds. Ten Adidas employees guided it, but it was not enough. There was also a loud voice between a store owner and a consumer, saying that it would block the entrance of the store.

Adidas Open Run haha

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