(1)According to E-Mart’s 139480 IR data, the accumulated sales of SCK Company Starbucks Korea in the third quarter of this year were 1.9262 trillion won. The annual sales of 2 trillion won were already achieved last year. According to Starbucks, annual revenue from MD sales amounts to eight of its annual sales.
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(2)SCK Company Performance Overview
(3)Q3 2022 Accumulated Q3 2022
(4)658.1 billion won, 1.9262 trillion won
(5)26.6 billion won, 103.1 billion won
(6)Operating profit ratio
(7)IB Tomato Source E-Mart IR Data
(8)The industry says it is a figure that can never be ignored. This is because it contributes to the potential profitability of inducing the purchase of one’s own coffee, as well as MD profits itself. It is expected that the carnival effect of new products taking pies from existing products will be small as demand for items that are always sold in core products is as strong as seasonal products.
(9)The largest portion of Starbucks MDs has sold nearly 3 million tumblers every year over the past four years. According to data submitted by Rep. Lee Hak-young of the Democratic Party of Korea through Starbucks Korea in October, 11.26 million Starbucks tumblers were sold from 2019 to September this year, with 449 types per year.
(10)Starbucks Tumbler Sales September 2019 – 2022
(11)September 2022 2019 2020 2021
(12)a unit cloth
(13)Rep. Lee Hak-young’s office.
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